Advantages and Disadvantages of Conventional Marketing and Digital Marketing

Today, many small business owners focus solely on their products and services. However, they often don't realize that business success depends not only on what the business offers, but also on the ability to reach the market and inspire customers to buy their products. Therefore, marketing is a key element in achieving small business success.

Marketing Definition

Marketing is basically anything you do to promote your business so that it attracts customers and clients to buy it from you, including advertising, publicity, social venues, merchandise, and distribution. Fortunately, along with the growth of the Internet, you have two categories of marketing, namely, conventional marketing  and Internet marketing.

While there is talk going on about which marketing method is more profitable, conventional or over the internet? In fact, both methods can be useful, and there is no reason to choose one from the other. However, the key to making allocations while marketing is right and money is clearly the purpose of your market, the best way to achieve it, and the advantages and disadvantages of each type of marketing.

Conventional Marketing

Basically, conventional marketing is a promotional trick that was done before there would be the Internet. This includes many marketing tactics such as direct sales, via TV, radio, mail, print advertising (e.g., magazines, coupon books, ..dll billboards), and printed promotional materials such as catalogs or brochures.

The advantages come from conventional marketing:

Even as technology develops too rapidly, conventional marketing still has many advantages:

Conventional marketing methods  may be one of the tools to reach a certain group of customers. For example, unless you're interested in targeting retiring CEOs, most of this demographic doesn't function as an internet or social media channel.

Person-to-person sales are still too much considered by many conventional marketing tricks. It must be contained during and when selling conventionally  because this is actually the most efficient step to market a product or service. For example, through person-to-person, you can do demonstrations. Furthermore, many customers and clients are happier doing business together with people who are immediately together with them.

Conventional marketing  offers the real thing. There is something that can be said about showing customers the real thing. This makes it easy to provide information, such as handing out business cards or having something at private events, such as lectures or trade events.

Disadvantages come from conventional marketing

Some disadvantages of conventional marketing, such as:

·      More expensive costs: Paying for a screen on TV, radio, or print can be too expensive for many home-based business owners.

·      Hard to Track for Results: Conventional marketing is too much like throwing things at the wall and hoping they stick around. It is very difficult to track real quantitative results.

·      Usually Need Help from Outsiders: Printing materials, places of purchase and creation of advertisements in the media, all need to be given from outside parties, such as graphic designers or script writers, which adds to the cost.

·      Only one direction: Conventional marketing is mostly forced on consumers, and this often annoys them. Many people are unhappy that their mailboxes are loaded along with spam e-mails.

Digital Marketing

Digital marketing is a system of promoting your products or services online. Internet marketing includes tricks such as website creation, search engine optimization (SEO), banner ads, social venues, pay-per-click advertising and email marketing.

Pros of Digital marketing:

Digital marketing has managed to reach a wider market along with being lighter and affordable. In addition, there are also advantages derived from digital marketing:

Inbound marketing is much easier. If you are still unclear about inbound marketing, we wrote a free ebook about the power of inbound marketing through digital marketing. Download the free ebook click here.

Results are much more measurable. You can see what methods lead to sales and what don't, so you can focus your efforts on what works.

The decision to be confiscated can be made together with the use of real data and qualitative results.

The ability to drill down into your demographics to accurately achieve your market goals. It is very possible for you to target customer sub-groups so that marketing messages are more efficient to add to consumer responses.

Social media, which is basically marketing comes from word of mouth. Social media is very likely that you communicate immediately together with groups or especially individual customers. In addition, social venues can be very likely to talk along with your market, and provide quick feedback on what works and what your market likes.

The data and results are immediately available. This gives you quick feedback on what's working and what's not, so it's very likely that you'll adjust your marketing.

It is not necessary to rent gifts from outside. Many digital marketing tricks can be lightly implemented by a home business and done by one person.

The ability to build immediate relationships with your customers through social venues and communities.

Disadvantages of digital Marketing:

Here are some of the disadvantages derived from online marketing, such as:

It is more difficult to do because it requires more complex skills except compared to conventional Marketing. In addition to demanding more complex skills, digital marketing is too dynamic which requires you to keep learning new strategies. Fierce competition. The incredible reach causes you to compete together with who's who in the online world.

Can be too demanding of you. Continuous content must be created, edited, approved and published; Comments must be responded to and sites and pages must be maintained. Then there are social places, which can take a lot of time. Can make mistakes in adjusting or not being sustainable along with your brand identity on forums, blogs, social venues, etc. Successful digital marketing needs consistency across your marketing platforms.

Currently, both conventional and online marketing are still carried out in tandem because they have their respective advantages. It is undeniable that with the development of technology that exists today, online marketing is more in demand because it is easy to do and fast. One form of digital marketing  that is widely used, especially to get a professional and credible image is to use a website. When a business has a website there are many benefits that you can feel, here are the benefits:

·      Increase business credibility

·      Reach a wider target market

·      Easily accessible at any time

·      Get closer to customers

·      Improve service to customers.

To have the website, you can entrust it to website creation services that already have a good track record. One of the credible website creation services is from RC Electronic Bandung.  RC Electronic has website creation services that can be used to support your business. The website produced by RC Electronic is a custom and exclusive website so that it can accommodate your business needs. We realize that every business has its own characteristics so that this exclusivity cannot be separated.

Custom websites have various advantages that can maximize business productivity. Here are the advantages:

·  Flexible, effective and as needed. Whatever you want to display on the website can be accommodated.

·      The appearance of the website design is exclusive because it is only given to you.

·     Security is more guaranteed because the source code is not known by many people.

·      Integration with other applications is possible.

By combining technology and business strategy that you have, of course, business productivity can be maximized. RC Electronic as a website creation service provider, is ready to support your business. If you want to consult about website creation, you can directly contact us. "CLICK HERE" to consult for FREE!